Who are millennials and why should you care about their consumer preferences?
A single generation is revolutionizing sales. Social media, telvision, mobile devices, and the internet mean they enter the marketplace fully aware that everything and everyone around them is out to sell them something. And they’re eager to buy.
Millennials are the single largest consumer segment in the market today, holding both massive buying power and unprecedented influence. According to a recent Nielson report, they spend $65 billion a year and influence over $1 trillion in total consumer spending.
Is your business prepared to capitalize on their enormous spend? Discover five business “must haves” to engaging the growing millennial mindset in this free resource guide.