Case Study: Debt Collection Agency Increases Revenue Thru Digital Messaging Campaigns
THE CHALLENGE
A leading third-party accounts receivables company was searching for a more profitable way to engage consumers with special discounts and settlement offers.
THE SOLUTION
Although this client was already using our Intelligent Portal™ for online payments and email platform to send automated notifications like payment reminders and e-receipts, they hadn’t used our campaign features to proactively contact consumers.
THE RESULTS
After implementing our Intelligent Campaigns strategy, our client experienced a 7X increase in monthly visitors to its payment portal.
- A 37% increase in the payments agency-wide
- 67% increase in revenue overall
In terms of ROI, adding digital messaging campaigns brought our client an incredible 21,637.3% return on investment!
Sending offers to consumers via email campaigns produces immediate results
According to recent studies, 40% of consumers say they use their mobile phone as the primary method for checking emails, and over half of all Intelligent Portal payments are made from mobile devices.
Emailing special discount offers with payment links is vip treatment
If a consumer can view and pay their discounted settlement offer in just a few clicks, any time is a convenient time.
with high open and click-through rates, email campaigns get engagement
With consumers routinely letting unknown calls go to voicemail, email is quickly becoming a must-use channel to connect. Our Intelligent Messaging campaigns have open rates of 25% or higher.
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