With Millennials, Customer Service Is Your Greatest Marketing Tool

It's All About the Experience

Regardless of which industry you’re in, your interaction with consumers involves two basic components—communication and payments. Traditionally, business communication focused on presenting the value of your product or service to the consumer so it could result in a transaction. However, as technology creates newer, more consumer-friendly ways to communicate, invoice, take payments, and make account information available, business success is no longer just about the quality or price of your product or service—it now includes the consumer experience you deliver.

Looking Behind Your Brand

This internet-driven, consumer-centric world—often referred to as the millennial mindset—places every product or service under a microscope, comparing not just price and quality, but convenience, engagement, and even the culture behind your brand. Here are just a few items to consider:

  • How you communicate is sometimes just as important as what you say.
  • To know the how, you need to know which communication channels your customers prefer to be contacted through, and which they prefer to use when interacting with you.
  • Providing today’s consumers with communication and payment solutions they prefer creates loyal customers who share their experiences.
  • Preferred communication channels may change depending upon circumstances—smart solutions already have options in place.

This may sound like a lot of work to just reach one generation group. However, the consumer preferences millennials embrace are quickly becoming adopted by the Gen X and Baby Boomers. This millennial mindset is blurring the lines between customer service and marketing. Smart businesses see the financial impact—both positive and negative—that comes from the quality of the consumer experience.

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2018 Benchmark Study

Communication and Payment Preferences of Consumers with Past Due Debt

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